Your Website is Your Best Salesperson
Has your website ever asked you for a raise? I imagine the answer to this question is no, unless you live in some sort of dystopian for which the rest of us are unaware. I can assume by you being here, that you are trying to increase your sales. Don't make the mistake that most companies do. The answer to your problem is not to expand your sales team, but to diversify the way that you are selling. The best way to do that is by optimizing your website.
How Can I Use My Website to Generate More Business?
This is the golden question that most business owners need to answer. The first step is to drive traffic to your website. There are many different ways that you can do this. Some of these methods cost money but there are a large quantity of free methods as well. Here are three that we recommend using.
The first method is paid advertising. You can do this through pay per click advertising, social media ads, and display ads across the internet. This is the most common method used by some of the biggest companies.It is effective, can be quite competitive. This method will cost you quite a bit but if executed properly, it will pay dividends. Simply put, you have to spend money to make money.
Social media presence is a great method to produce free web traffic. Consistent and quality posting to social media channels provides free exposure to new and potential clients. It costs you nothing to post and any engagement that you get can be converted with a strong sales funnel. Twitter, Instagram and Pinterest are all great options, but the ultimate tool will be using LinkedIn. Linkedn will put you in front of other businesses who can become clients. For more info on using LinkedIn refer to our other blog post Using LinkedIn To Increase Traffic To Your Website.
Optimizing your content for search engines is the most effective and a free way to drive quality traffic to your site. One of the best ways to do this is with an active blog that is optimized for on page SEO. Blogs create trust, provide information, and bring people to your website. Optimizing these blogs for SEO can boost your search engine ranking. This will make it easier for potential clients to find your site. This is a proven method that has been responsible for generating more leads for some of the biggest B2B websites. For more information on creating a blog for your website click here.
Now that you have traffic coming to your site, you need to focus on converting those visitors into sales. You should start with an engaging landing page. This will be the first thing your customer sees and if you don't grab their attention right away, it is unlikely that they will proceed any deeper into your website.
Writing a great headline is a good place to start. Your headline should showcase the benefit that you are offering, and your guests should be able to tell instantly what they are gaining from your service.
For example if you are selling a fitness product, the first thing your guest should see is a headline explaining the goal of the product.any companies opt for headlines such as “The fastest way to get a six pack.” This shows the end goal and entices you with the value proposition of doing it quickly. Writing headlines isn't easy, but with patience and practice you can write headlines that create sales!
Having an engaging landing page is a great start, but the real key in converting visitors into sales is having a strong sales funnel. A sales funnel is the digital salesperson we have been talking about. It is essentially a fully automated selling machine, and works a lot like a funnel does in real life. You create awareness at the top, next you provide details that gain interest(personal stories, case studies, social proof, etc…), next is the decision phase where you need to convince your customer that they need your service/product. Most funnels accomplish this through strong sales copy, webinars, videos and ultimately an irresistible offer. If you have gotten your customer this far through the funnel then they have invested a lot of time and will more than likely become a customer.
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Need help developing your website or building your sales funnel? Give us a shout! We can handle all of your website needs.